How to lose half your subscribers in 28 days or less

A case study on the difficulties in selling a blog and maintaining readership

Followers of Wisdump may be familiar with the saga over the new ownership. The once-mighty Web 2.0 blog changed hands twice in a very short space of time, and has fallen from grace in some respect as a result. Indeed, the FeedBurner subscriber statistics tell a grim tale - once standing at around the 7,500 mark, the total number of RSS subscribers now languishes at around little more than 3,000. Where did it all go wrong? [read more...]