The 7 Qs of Great Viral Content

‘Viral content’ is an awful phrase. It’s used by marketers – and generally means material designed to propagate a message or meme, usually with an eye to some commercial gain. But the content itself needn’t be a bad thing – and the qualities of great viral content can be used on their own merits. Here are 7 such features of great viral content – and they all begin with Q. [read more...]

What is Linkbaiting?

...and is linkbait a bad thing?

'Linkbait' is a word that gets passed round a lot in SEO - but it's not a massively used or understood term, and a Google search only yields a few specialist sites based on SEO. Some describe it as a technique; others dismiss it as a byproduct of producing quality content. [read more...]