'Remember that you as a consumer always have the choice wheth...'
From the comments on 'Google, Privacy, and You'
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Modern Life is no longer updated.
After a long hiatus due to increased working commitment, lack of inspiration, and unclear goals: I've decided not to rekindle this blog but to start anew in more fertile soil. Modern Life will remain online as-is for the forseeable future.
I'm now posting at my new blog, User Interfaced.
Philip wrote:
Remember that you as a consumer always have the choice whether to follow an ad link or not.
Targeting usually works around segmentation not one-to-one, so my bet is Google may collect a lot of information but is not using this on the granular level described in the article.
And by the way, ad serving systems like Atlas tie together a lot more data then you might think as they are offering site-side personalization for quite a nice handfull of marketeers too.